Which company should Google buy - Expedia or Kayak ?
Travel is always one of the biggest revenue streams for search engine. And that's why Google is trying to buy Expedia. However, I think it will cause some conflicts of interests. For example, if Travelocity is buying hotel keywords from Google and some portion of the money actually benefit Expedia. What will happen?
I think Travelocity will allocate more budget to Yahoo or other Media, for stratgical concerns. In this sense, Kayak is a better option since it's more a search engine rather than a actual travel portal.
What do you think? Go and poll for it: http://polls.linkedin.com/p/28067/vbzfd
Thursday, April 16, 2009
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The poll result can be viewed here:http://polls.linkedin.com/poll-results/28067/vbzfd.
55% thinks Google should buy Kayak.
22% thinks Google should buy Expedia
19% thinks Google should buy another OTA
2% thinks Google should buy another meta-search engine
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