Travel Distibution Summit Asia 09- Eye for Travel

This year the summit is held in Singapore 1-2 April. The financial crisis has clearly affect the event: only 8 exibitors are attending - that's one third of last year's events. The "hottest" workshops are about SEO and SEM, which are attacting the most people in the convention. Three vendors, Forumline, EMarketingEye and WaterandStone, gave speeches about SEO and SEM. Persoanlly I think Ric from WaterandStone is giving the best speech by sharing a lot of fundermental knowledge of search engine and give recommendations based on those facts. He is a very knowledgeable person indeed. Clearly google is still the most "beloved" platform for online travel professional and everyone wants to know how to be on the first page. i don't know whether this is a good thing or a sad thing to have so few options when talking about marketing where being creative and new is vital. Now it seems that the more important thing is to follow the way of thinking of the search engine robot.... Personally I feel it's very funny